After a successful run across U.S. and Europe, IKEA has reportedly launched a vegetarian version of its iconic 75 cents worth hot dogs across Canada. As per reliable sources, this isn’t the first vegetarian alternative on the IKEA menu. In 2015, the store had launched vegetarian meatballs. While the meatballs were made from chickpeas, the brand new veggie hot dog’s recipe includes kale, carrots, red lentils, ginger, onion, potatoes, quinoa, and spices. They are also garnished with mustard, onion, and cabbage on top.
Being a Swedish company, IKEA first rolled out its plant-based hot dogs by testing them in Europe. It turned out to be a huge success there, by managing to break records of selling over 1 million veggie dogs in the first month itself.
According to sources familiar with the development, IKEA will continue the sale of its classic hotdogs as well, which is one of the company’s most popular items in the menu. Across the world, the company manages to sell more than 100 million hot dogs every year.
Considering the immense success of IKEA’s hot dogs, the move makes sense as a way to serve more customers. However that’s not the only motivation behind the new item, the veggie hot dog also represents the company’s efforts to reduce its environmental impact. A company executive claimed that producing the new veggie hot dogs reduces IKEA’s carbon footprints by 7 times.
The Swedish furniture giant is also looking to introduce more vegetarian and plant-based foods to the menu, like the vegan ice-cream cone which will be an alternative to their traditional 99 cent cones.
The company is in the hopes of adding more vegetarian options to its menu by the end of this year and in 2019. Meanwhile, its latest veggie hot dog is up for grabs at all IKEA Bistros across Canada, cite sources.