- Through the new products, the company intends to defend its current market position as the world’s second-biggest smartwatch seller.
- The budget-friendly wearables include products that are specifically designed for adults & kids.
Fitbit, Inc. (Fitbit), an American activity tracker & wearable technology device company, has reportedly announced the launch of a new budget-friendly smartwatch and a range of fitness trackers, called Versa Lite, Fitbit Inspire & Ace 2 respectively.
Reports cite, through the array of new products, the company intends to defend its current market position as the world’s second-biggest smartwatch seller just behind Silicon Valley technology giant, Apple.
According to a report by Fortune, the most costly of the newly launched products, the Fitbit Versa Lite smartwatch is based upon the company’s 2018 hit product, the Versa and costs 20% less than its big brother being priced at $160. Other products launched include, the $70 Inspire that comes with a touchscreen display & the $100 Inspire HR with heart-rate tracking, and $70 Ace 2 kids fitness tracker.
The company, while refusing to disclose any particular specifics, also announced that it intends to launch a new paid premium service for Fitbit users later in the year.
The Co-Founder & CEO of Fitbit, James Park stated that the company is delivering high-quality through its new products that are easy to use and considerably more affordable, making the goal of getting healthy more attainable for individuals of all ages & activity levels, even for people that have never tried-on a wearable before.
In 2018, the company reportedly sold approximately 5.5 million smartwatches, moving just ahead of Samsung which sold approximately 5.3 million units. The numbers, however, lag considerably behind the world’s largest smartwatch seller, Apple, which sold approximately 22.5 million units in 2018.
According to reports, the new products would go on sale at the same time this month across the Americas, Europe, Asia Pacific, the Middle East & Africa.