Both SNICKERS ® & SKITTLES ® will once again influence the colossal WWE platform in creative ways
Mars, Inc., the leading American confectionary manufacturer, and WWE (World Wrestling Entertainment) Inc. are currently in the news for their plans to expand their multi-year partnership.
Reportedly, the latest move will help Mars’ SNICKERS ® and SKITTLES ® gain significant recognition as well as consumer engagement across the global platforms of WWE, starting with WrestleMania, which is among the world’s biggest sports & entertainment events, to be taking place on April 7, 2019 at MetLife Stadium and streaming live around the globe on the WWE Network.
As per credible sources, SNICKERS ®, for the fourth successive year, is going to be WrestleMania’s exclusive presenting partner. WWE superstars will be featured promoting the brand’s famous campaign ‘You’re Not You When You Are Hungry’ in WWE’s custom content, and the creative content will air in the flagship TV programs of WWE, including SmackDown Live and Monday Night Raw on USA Network, and WrestleMania on WWE Network. Sources added that the content will also feature on WWE’s social and digital platforms such as WWE’s YouTube channel, the most-viewed online sports channel in the world.
Josh Olken, Brand Director of SNICKERS ®, was quoted saying that the company is excited to be back as the presenting sponsor of WrestleMania for the fourth consecutive year, and it will make sure that no passionate fan of WWE is hungry while getting their WrestleMania fix.
Reportedly, SNICKERS ® has brought out five limited edition Hunger Bars, with catchphrases on five WWE celebrities, including The Miz=Awesome, Bobby Roode= Glorious, Lana=Ravishing, Rusev=Brute and AJ Styles=Phenomenal. The bars will be available at Dollar General Stores across the country from March 18 onwards.
SKITTLES ® is most likely to serve as WWE’s presenting partner at its ‘Hell in a Cell’ event to be held this September. It will involve cross-platform promotion by means of WWE’s worldwide media channels and additional partnership activations, to be disclosed in the upcoming months.
